Ryco joins Supercars as naming rights partner for Enduro Cup
Supercars is proud to welcome RYCO as the new naming rights partner of one of the sport’s most hard-fought prizes – the RYCO Enduro Cup – in a landmark deal running through to the 2027 season.
For the first time, RYCO will have its name on the coveted Enduro Cup trophy, awarded to the drivers and team who score the most Championship points across Supercars’ two most gruelling events: the AirTouch 500 at The Bend (September 12-14) and the legendary Repco Bathurst 1000 (October 9-12).
RYCO is no stranger to the Supercars paddock, having joined the Championship in 2022 as Official Filtration Partner. Since then, RYCO has worked closely with Supercars, engine builders and race teams to develop an advanced range of oil, air and fuel filters for the new GEN3 race cars, which debuted in 2023.
These Supercars ‘Control Parts’ are now fitted to every car on the grid, proving their performance in the most demanding racing environment in Australia.
Tony Sullivan, General Manager of Sales & Marketing at RYCO, said: "RYCO is steadfast in supporting the leading motorsport code in Australia and New Zealand, and we couldn’t be more excited to join the Supercars Championship as naming rights partner of the Enduro Cup.
“This is a huge moment for us, and a perfect fit given our focus on endurance, innovation and performance. We can’t wait for lights out at The Bend and to see who lifts the trophy at Bathurst."
Supercars Chief Revenue Officer Jamie Black said the partnership was a perfect match: "The Enduro Cup is one of the toughest prizes to win in Australian sport.
“You’ve got two drivers, one car, and some of the biggest challenges in motorsport – and only the most complete teams come out on top.
“RYCO's commitment to excellence and innovation makes them the ideal partner for this endurance showdown, and we’re thrilled to see RYCO step up as the Enduro Cup makes its much-anticipated return."
RYCO's credentials in endurance are already proven in the heat of battle. Its cutting-edge GEN3 Filtration Program has revolutionised engine performance in Supercars, extending engine life from 4,500km to more than 8,000km between rebuilds – an achievement that perfectly reflects the spirit of the Enduro Cup.
The winning Repco Supercars Championship driver of the RYCO Enduro Cup will be guaranteed a spot in the Repco Finals Series that begin on the Gold Coast in October.
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