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21 January, 2021
Tickford Racing has partnered with leading Australian filter supplier RYCO Filters to become the team’s Official Filtration Partner ahead of the 2021 Supercars Championship season. Founded in Melbourne in 1936, RYCO is Australia’s top selling brand of automotive oil, air, and fuel filters, and was named to the Australian Financial Review’s most innovative companies list in 2019 and 2020.
The partnership will see significant RYCO branding across the team’s three Ford Mustang Supercars, and all of its entries utilising RYCO filters on the race track. RYCO and Tickford Racing will also pursue a number of innovative projects aimed at stepping up RYCO’s competitive edge in race cars and daily drives and Tickford’s performance on the track. Stuart Chandler, Executive General Manager of RYCO, commented on his excitement to bring the proud Australian brand to Tickford Racing.
“We at RYCO are elated to be teaming up with Tickford Racing in 2021,” Stuart said. “On top of partnering a team with their championship-winning history and calibre, we see a number of ways to innovate our business through working with Tickford, examples of which we’ll be rolling out in the near future. This is a very exciting partnership for RYCO on and off the track, so we’re thrilled to be working together and we can’t wait to get started.”
Along with Tickford and RYCO’s ambitious views of the future, the partnership also ties back to a significant milestone in RYCO’s 84 year history.
“Partnering with a Ford team – Tickford in particular – is great for our brand from a heritage perspective,” Stuart added. “Our Z9 oil filter was one of our first mass-produced filters, and was an original part on the early Ford Falcons. Partnering with Tickford, whose lineage on the track and the road stems from the Falcon era, adds a sentimental dimension to our relationship, which was appealing to us and hopefully just as exciting for the fans and supporters of the team.”
Tickford Racing CEO and Team Principal Tim Edwards echoed Stuart’s enthusiasm for the new relationship.
“Joining forces with RYCO is very exciting for us,” Tim said, “to bring another industry-leading brand into our team builds a lot of momentum for us. RYCO has a history of innovating and fine-tuning what they do, and they bring that same attitude to this commercial partnership. The team at RYCO are very keen to work with us, and we’re really looking forward to maximising our relationship on and off the track together.”
Tickford Racing and RYCO will hit the track competitively for the first time at the Mount Panorama 500, February 26-28.